The Example of Complementary Branding The third form of co-branding is complementary branding. A very successful example of complementary branding is the cooperation between Nike and Apple. Both Nike and Apple are mature in their own field. Nike targeting people who loves sport especially running, at the same time they enjoy music and also wants to track their physical condition during the exercise.
When a customer enters a participating location, their device will automatically recognize the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network with no connection fee or hotspot login. Customers will be able to browse, search and freely preview millions of songs, including a new "Now Playing" service which displays the name of the song playing in the Starbucks store at that moment, then easily buy and download songs or albums directly to their device.
The service will make its debut at more than Starbucks company-operated locations in New York and Seattle on October 2. We think this is very cool.
Apple ignited the personal computer revolution in the s with the Apple II and reinvented the personal computer in the s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications.
Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.
To share in the experience, visit www. For more information on this story, contact us Related News.While Spotify gained expanded access to 10 million people and promotion agreements from its new Starbucks partnership, Apple still commands a huge built-in potential market with its massive U.S.
Starbucks Corporation is an American coffee company and coffeehouse initiativeblog.comcks was founded in Seattle, Washington in As of , the company operates 28, locations worldwide..
Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience while. Partnership Between Apple And Starbucks.
On September 5, , Apple and Starbucks announced that they entered into an exclusive partnership to provide end users the opportunity to download music through iTunes. In order to access the service, a customer goes to a participating Starbucks location with their iPod® touch, iPhone™ or PC or Mac® running iTunes.
Starbucks and Apple launched their iTunes partnership Tuesday in Seattle and New York, but in at least one of its debut locations, the program started with an off note.
Some early glitches. ; The Inside Story of Starbucks’s Race Together Campaign, No Foam Starbucks CEO Howard Schultz has always tried to do right by his company, his customers & his country.
Case:Apple Inc., Key takeaway: Sometimes you can't take a rival head on. What happened? Apple changed its name from "Apple Computers" to "Apple Inc." in That reflected a fundamental.