Select an organization Coca-Cola that conducts both domestic and global marketing. Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following as they relate to the organization's marketing decisions:
Please help me with the following: Inwords identify the environmental factors that affect global and domestic marketing decisions.
With in the paper include: Discuss the high-level domestic and global environmental factors that may impact Coca-Cola's marketing decisions. Explain how technology impacts Coca-Cola's marketing decisions. Analyze the importance of social responsibility and ethics as related to Coca-Cola's marketing.
The Coca-Cola Company is a beverage manufacturer.
Its beverages consist of energy drinks, juices, juice drinks, soft drinks, sports drinks, tea and coffee drinks, and water. John Stith Pemberton invented Coca-Cola in Today, Coca-Cola is a worldwide brand and an instantly recognizable household name. Goals Coca-Cola Enterprise's primary goal is to increase shareholder value over the long term.
This goal is one that has been evident in the company for a number of years. Their secondary goals include keeping costs low while providing quality products to their customers, and to increase consumer per capita growth.
Markets are changing all the time. It does depend on the type of product the business produces, however a business needs to react or lose customers. Some of the main reasons why markets change rapidly: Let's discuss the important factors affecting Coca-Cola Economic Forces: Opening up through WTO, free trade blocs and other agreements between countries.
It has resulted in opening up of business to the world. As the restrictions have reduced, now any organization can set its business anywhere through out the globe.
For example Pepsi, Coke are pervasive and present everywhere in every corner of the world. But for Coke currently, the developed markets are matured and hence less growing but in other parts of world there is growth especially in Asian countries.
Globalization Globalization means operating in the world economy as a single economy.
Globalization is a compulsion now. A convergence of expectations is happening globally. And as barriers fall further, technology advances rapidly, customers talk more to each other on the back of a robust telecom network, the ranks of the Universal Customers will only swell.
Utilizing the leadership and resources of The Coca-Cola Company, BIG can drive long-term growth in critical markets and affect major structural or investment challenges. We invest in these businesses for long-term sustainable growth ensure we have the right infrastructure to meet our consumers demands and expectations. An aerial view of the. Demographics and Infrastructure will be the focus of our December lecture, People Need Places and Things: The Impact of Populations on Physical Infrastructure, by Peter Heller, AGIP Chair of International Economics, Paul H. Nitze School of Advanced International Studies. The competitor analysis is the final part of the external environment analysis and focuses on each company against which a firm directly competes (e.g., Coca-Cola and PepsiCo, Home Depot and Lowe's, and Airbus and Boeing).
Thus it will bring good growth for Coke due to liberalization in many parts of globe. Solution Summary This solution of 1, words discusses the environmental factors that impacts Coca-Cola's marketing decisions on the domestic and global level.
It also addresses how technology and social responsibility affect marketing decisions. References used are included. Select an organization Coca-Cola that conducts both domestic and global marketing.
Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following as they relate to the organization's marketing decisions:o Examine the importance of demographics and physical infrastructure. Coca-Cola is an excellent company for this assignment.
It has both domestic and global markets to draw from and large ones at that. examining the importance of demographics, physical infrastructure, and cultural differences, analyzing the effect or influence of. Examine the Importance of Demographics and Physical Infrastructure Occupying the mind space of target markets with a notion of credibility is one-step in assuring that Thorr will be a company that individuals look forward to doing business.
4 Importance of Physical Education 5 The Importance of Physical Education as it relates to. - Examine the importance of demographics and physical infrastructure.
- Analyze the influence of cultural differences. - Examine the importance of social responsibility and ethics versus legal obligations. Search Results for 'demographics and physical infrastructure coke' Environmental Factors Of Coca Cola Environmental Factors of Marketing MKT/ Marketing July 6, Environmental Factors of Marketing The Coca-Cola Company’s domestic and international marketing.
By strategically investing in select bottling operations, temporarily taking them under Coca-Cola ownership, and utilizing the leadership and resources of The Coca-Cola Company, BIG can drive long-term growth in critical markets and address major structural or investment challenges.
And ETA looks at almost any technology that can help Coca-Cola ’s business in the physical world — anything that can help add value to the company. That includes new ingredients, new beverage delivering technologies, new packaging materials, new water-treatment technologies and new beverage-processing technologies like sterilization and pasteurization of beverages.